Your lead generation funnel will be the single most important tool you have at your fingertips for turning prospects into customers.
As you know, there are many ways you can get more visitors to your website or funnel, but if you don’t convert these visitors to leads, all the work you’ve done to get that traffic to your site is pointless.
So before you worry about traffic, you have to have a dynamite funnel that will actually convert that traffic into leads for your business; or your business simply will not grow.
Consider what your website currently looks like. If you’re a small local business, it probably provides very basic contact information, a few sections on the services or products you offer, and a little bit about how your business got started.
Those are all great things to have on an old fashioned 'traditional' website.
But, those alone will not generate leads. And while customers may be able to learn more about your company with this type of site, it won’t stand out in the crowd and it won’t get your business more leads or customers.
In order to do that, you need to make sure your website has a couple things that will encourage lead generation.
Firstly, there are two types of lead generation funnels or websites you can use: those that offer a free report or checklist, or those that offer a coupon.
In each of these cases, you’re offering potential customers something that’s of value to them that they will gladly hand over their contact information (essentially giving you a lead) in exchange for the free offer (we call this a lead magnet).
You may have already seen ours...